There are many ways that a person can attract customers to one’s business. Some do this by launching a marketing campaign in the form of an ad in the paper or on a billboard. Some don’t use marketing at all and just flourish through word of mouth.

On a more personal level if that person travels around, the best thing to carry and give out is a business card.

Business cards are used by people in big and small time business. It reflects who the person is. It gives people an idea of what the person is capable of doing in the event that the service one offers is needed in the future.

Such instruments are easy and light to carry along. It saves a lot of time and trouble for the other person to jot down one’s contact details.

Making a business card is easy. One can do this at home and just print it in the computer. Should the person decide to have it done by a small printing firm, the individual should be sure that the spelling and the design is correct. This will make it easy for people to get hold of the services one can do.

Business cards should always have some important details such as the name and contact number where the person can be reached and the company that one works for. If the person is self-employed, this can also work to get more customers for the business.

Since most people who get business cards simply put it in the drawer with the others, one should be imaginative in letting people recall it.

A few good examples are giving it in the form of a magnet that can be placed in the fridge. Should that person drink coffee in the office, one can have a coaster made that people will surely notice. Since computers are a necessity in the workplace, a mouse pad will also be a good idea to give away.

There is also another way of making oneself noticed by other people. That is carrying the business cards of other people and giving it to those who need it. When this happens and the person asks how the card went to that person, the individual will be remembered and one’s services will surely be called upon in the future by these two potential customers.

Businesses survive due to a regular customers and having new clients. This will bring additional revenue for the company and allows the company to flourish. By using the resources one has such as the use of business cards, this will happen.

These small hard pieces of paper are things that one can give out at anytime. Be it in a convention or some other function related to work or in parties and other social gatherings that will really help increase customer traffic. Small things do come in small packages and bringing this handy thing around can really help the person a lot.

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One day a few weeks ago, we all came in to find new phones on our desks. These were not the state-of-the-art communication devices we had in mind. Instead of the sleek, sophisticated, caller IDing, multi-line handling, LCD displaying wonders of the modern age we all dreamed of, there was a simple phone with a keypad on the receiver…not unlike what you might have had at home 15 years ago. In addition to the new phone, there was a sheet which explained in graphically painful detail exactly which series of buttons one would have to push in order to make this thing function properly. We had to now enter a digit to put someone on hold, enter a three digit code to transfer someone (one digit, dial tone, two digits) and enter a ridiculously long series of numbers to access our voicemail.

Needless to say, we were in shock. I knew it wouldn’t take long before the roars of complaining would drown out the usual office din. Sure enough, by lunchtime our office manager came in to tell everyone that we were simply going to “try it out for a while” and that the company had saved thousands by choosing this option. I and the other employees were fairly certain that we had already lost thousands in reduced productivity that morning alone. Oh, well…it’s their company, we just bring in the money for them.

For the next few days, we tried to get used to saying “hold, please, while I transfer you”, removing the receiver from our faces and trying not to curse as we made a lame-duck attempt at pressing keys, listening and pressing more keys. It was a nightmare. We were getting pretty fed up with it, but just assumed that this was what we would have to deal with. Then, out of the blue, we came in one day to find real phones with real features at our desks. No more looking at the receiver while we frantically tried to key in numbers fast enough not to drop the call. No more ten digit voicemail “pins”. No more of having no idea who was calling or where the call came from. Ahhhh, relief at last.

Later the same day, we heard a rumor circulating around the office that the VP of operations had returned from a two week trip to New York. His words, upon seeing one of the phones management had originally purchased on his desk were, “get rid of them”. All it took were those four words from a higher-up to set things right. Unbelievable.

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Many retailers have a sale at the beginning of a particular season, right around this time everyone is getting ready for fun in the sun. Therefore retailers will typically have a spring sale to help kick off the season. Additionally, at the end of the season, they will have another sale in efforts to rid themselves of the spring stock and get ready for the fall and winter seasons. The end of the season sale is when you can find the best prices for the items you are looking for. Typically, this is when everything is greatly reduced to make room for fall and winter items.

When the Christmas season nears, retailers start making efforts to bring you to their website or stores when shopping for your gifts. From around October on through December you will begin to see a Christmas sale at every retailer around. They will offer specific items, perfect for gifts, for a reduced price. One thing that you will benefit from on these types of sales, is that Christmas is the busiest shopping season of the year retailers are in competition with each other to lure consumers. Therefore, you will benefit from their competition with great sale prices.

Depending on the type of sale, you can benefit from 10% off all the way up to 75% off usually on various different items. Closeout sales are typically around 75% off to move the inventory out before closing the business. No matter, you can find excellent deals if you shop and compare prices among various retailers.

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Scratch and win cards are the best and most cost effective way to promote your business. Customers are always looking for an extra value in their purchases. A scratch card promotion will give your prospects the chance of winning something in turn, your business itself will be a winner.

Scratch and win cards are perfect for promoting a new or existing product in order to increase excitement and traffic for your business. By using a scratch and win direct mail promotion you can give your customers an opportunity to earn a percentage of savings off their first purchase. A scratch card employee incentive program that will increase employee prouction and boost employee morale. By giving everyone the opportunity to win prizes, scratch and win cards generate enthusiasm amongst employees within your company.

Through the use of scratch and win cards, your company can also attract potential customers to further learn about your products and create your very own database of prospects.

Your company can generate its own creative edge against competitors rather than typical advertising. Scratch and win fundraising is a low cost, highly effective opportunity for your company to utilize scratch and win cards. The production rate of both your business and that of your business will greatly increase as a result of a scratch card fundraising program.

Overall, a scratch and win promotion will create excitement, promote growth, and increase sales.

You can have your scratch cards in your hands in as little as 10 days. Specialists are waiting to help assist you. Let your customers feel the excitement of winning with a scratch and win card.

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The Statement of Financial Position or the Balance Sheet. The Statement of Income or The Profit & Loss Statement. The Statement Of Cash Flows.

The Balance Sheet shows the business’s assets, the liabilities, and the equities of a business. It is a ’snapshot’ of the business economic resources at a certain date. That is why when you see one, it says something like, The Statement Of Financial Position as at dd/mm/yyyy.

Unlike a Balance Sheet that is a ’snapshot’ of economic resources, the Profit and Loss Statement is a summary of the flows of earned revenues and incurred expenses of a business for a period of time. That is why when you see one, it says something like: Profit & Loss Statement for the year 200X.

The Statement of Cash Flows summarizes the ‘cash’ effects of the activities of a business for a period of time. These activities can be operating, investing and financing. The keyword that I would like to emphasize in the above definition is the word ‘cash’. It only records activities that involved the transfer of cash.

I can summarize the above even further:

Your Balance Sheet shows you what you own and how you acquired them. Your Profit And Loss shows you how much you are expending each period and how much you are earning. The statement of Cash Flows summarizes the exchange of cash in your operating, investing and financing activities.

I personally feel that for most freelancers, when starting a small business, attention should be placed on your Profit and Loss statement because that is your record of how much income is coming in and how much expenses is going out. Take a look at the revenue items there to know which activity is bringing in money and take a look at the expense items to see which ones are costing you the most and ask yourself whether those expenses are really necessary. Are there ways in which you could cut your costs?

Costs are what any entrepreneur has to control at the start of every business. No cost item should go by unnoticed or unmonitored. Their existence must be justified. Every dollar counts. Every dollar that gets tied up in one thing is a dollar that could otherwise be used somewhere else.

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The first thing you want to consider is what would you enjoy selling. It is possible to sell things for solely practical reasons, but it’s much more fun and often more profitable to sell something you are enthusiastic about.

Do not join a program just because your best friend joined it and wants you in her downline. If you love the program too, then go for it, but otherwise think things through carefully. You aren’t doing your friend a favor if you aren’t really interested in the business. You might even waste her time.

Now it’s time to consider the details of the program. First let’s consider the legal aspects. It’s the ugly side of things, and I like to get past it quickly.

Watch out for companies that practice “forced buying,” no matter the name they may call it. Forced buying means that you must purchase a certain amount of product in order to receive commissions, and it is illegal. It can lead you to having a huge amount of excess stock in your house and cause you to lose large amounts of money.

Watch out for exaggerated claims, either for the product or your income potential. This is a huge red flag. Make sure all claims are substantiated with hard evidence and watch out for shills.

Now take a look at the commissions. How much product will you have to sell to earn enough money for your needs? How realistic is it that you will be able to sell this much? This is one of those points you should go over carefully with your upline, and if they don’t have the answer, but you really love the product line, see if they can find out. Support from your upline is vital in direct sales, and if you aren’t getting it now, you won’t later either.

What are the products? Will you be using them too? Once again, if you are excited about the products, they will be much easier to sell.

Is your local market saturated with reps? If the competition is all over the place in your area, you’re going to have trouble selling.

Can you sell online? Can you design your own website or are you restricted to the one the company made for you? What does it cost?

Finally, beyond your upline, what sort of support does the company itself offer you? There will at some point be a problem where you will need the company to help you out, either with a customer’s order or with your business. Make sure the company is going to be there for you.

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The good news for today’s small business owner is that the Internet and local advertising can provide targeted reach at a reasonable cost. In particular, email, Internet marketing, and classified advertising, can generate huge returns for your business.

Email Marketing. Each year, nearly 20 billion emails are sent to consumers and businesses. As many as 60 percent of these emails are considered SPAM and about 20% are automatically tagged as such – making their way into the SPAM mailbox of your everyday email client.

However, what most email marketers fail to tell you is that the most productive email solicitations don’t come from businesses, they come from word-of-mouth or viral marketing. Viral marketing is the practice of telling others about a positive experience with a brand, product or service.

As a small business owner, you can take advantage of email marketing by simply encouraging those who receive your emails to forward them to a friend. Also, tag your web pages with a “tell a friend” button which allows for easy emailing of a web page, URL, PDF, or related document. These features cost little or nothing to implement and can generate impressive results.

Internet Marketing. Often the topic of Internet marketing scares off small business owners. However, Internet marketing itself can be an effective tool if leveraged appropriately. There are a variety of Internet marketing mediums. These options include “pay-for” Internet marketing options such as Google AdSense, the Yahoo! Directory and so on as well as free or cost neutral options.

In Internet marketing, there are a couple of techniques that are highly effective and cost little or nothing to implement. The first and most popular is article marketing. Are you a subject matter expert? If you are, provide articles to other well known websites that can get your company name and URL out there. This can be done for free and provides the added benefit of having other sites link to your website, increasing your site’s link popularity scores.

The second Internet marketing strategy that can drive you business is an affiliate program. At its most basic level, an affiliate program allows other website or companies to sell your products and receive a commission. Explore affiliate programs that can help distribute your products or services.

Classified Advertising. Still one of the best and most affordable ways to sell your product, classified advertising can be effective if you run your ad for multiple weeks. For as little as $30 per week or less, you can get your company name, product, website, or other unique identifier in front of a local audience.

Weekly papers are especially good if you are targeting a small area. These local papers are also well read – often cover to cover. So, if you want to advertise, forget the large display ads, magazine ads, or anything that costs more than $100. Spend your money on classified ads and measure the response.

Marketing doesn’t have to break the bank for the small business owner. In fact, it should be seen as an important way to drive revenue for your business. If you have little or no money to spend on marketing, be sure to take advantage of email marketing, Internet marketing, and classified ads to drive the success of your business. Also, make sure that everything you distribute mentions your company name and website.

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Affiliate marketing. Maybe not the easy home business opportunity but one of the best work from home jobs. Affiliate marketing is simply connecting between sellers and buyers of online products. I personally know people who are making huge money using simple affiliate marketing techniques.

Websites design. Website designing is the easiest programming task available. You should know basic computer programming and have creative ideas. Just start playing with one of the website designing software programs and then offer your services to little businesses.

Content writing. Unique content is the online king. People all over the world write blogs or unique content sites, place google adsense in them and make money while they sleep. Certainly one of the easy work from home ideas.

Herbalife work at home. Herbalife is the leading MLM community and herbalife marketers make lots of money selling herbalife health nutrition products from home.

Filling online surveys. Maybe the easy home business opportunity is just filling online surveys about any subject and making money out of it.

Selling product on EBay. Millions of people make money on EBay selling and buying products. Selling anything on EBay is a worthy and easy work from idea.

Trading domains. Locating free or expanding good domains, buying them in low cost and selling them on online auctions could be a great easy home business opportunity.

Stocks and commodities trading. Anyone can be a trader today. All data is available online. Just start trading with small amount and learn methods like technical analysis.

Other online services. The possibilities are endless. Just try any easy work from home idea and you will find the best work from home job for you.

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Society and the formal education system promote the first method of earning money which involves trading time for money. In other words, you work for someone else for a specific amount of time and then they pay you. Working for someone else drains your energy and you don’t make much money.

The second way to earn money is utilized by a small portion of the population and involves trading money for money. In other words, you are earning money through investing. Investing can be risky because if you lack additional funds then how can you invest any money in the first place? Therefore, many people can’t even try this option because they only have enough money to pay their bills.

The third way to earn money is the best option. This entrepreneurial option involves trading expertise/value for money. This is the strategy of entrepreneurial experts. You have a flexible schedule, work less, and earn more. You can make thousands of dollars a day in this option.

In order to earn money through trading expertise value for money you need to first figure out who you are and what you can give to others. What information do you know that could help others? You can find value from previous work experience or even from your hobbies. From this you can create your intellectual property.

What is Intellectual property? How big is the market for Intellectual property? Is there room for you in the Intellectual property market? These may be a few of the questions you have when you are investigating the information marketing business. First of all, anyone can create intellectual property. You don’t need to be a Rocket Scientist. You just need to have an area or expertise, or access to an expert, and a drive to succeed.

Intellectual property combines e-commerce and book publishing. For example, you can write and sell an eBook. Recent research has found that approximately 6 out of every 10 American adults surf the Internet on a daily basis seeking out entertainment, education, and to shop for products. People are more comfortable buying online then in the past. The market through the Internet is global and encompasses millions of people. Therefore, the information marketing business has room for everyone!

When you market on the Internet, you market to your niche. Therefore, you don’t have to worry whether or not your neighbor will want to buy your product. The Internet opens the niche market for you.

If creating and selling intellectual property on the Internet is so simple, why isn’t everyone doing this? The formal educational system and previous societal beliefs are to blame. In school, we are taught to finish school and then become an employee at a company. The entrepreneurial spirit is not promoted; in fact it is almost shunned.

Don’t let societal beliefs stop you. The intellectual property market is wide, diverse, and ready to fill your pocket book with cash.

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Let’s say you are in a field that routinely provides so-so service to customers. It could be that customer expectations are low and no one expects top notch service. Maybe most customers are simply “price sensitive” and could care less about how fast or how well you deliver. However, you can bet that there are a percentage of customers out there who appreciate service that goes above and beyond the industry standard. These same customers typically will pay a little extra for service that really serves them. If you can tap into this customer base, you can create a niche, raise your prices, and make more money in the long run.

Depending on your industry, you could command a price premium of 10-25% over the average provider. That may not sound like a lot, but it could spell the difference between eating hamburger or eating steak. I don’t know about you, but I would prefer eating steak!

Naturally, providing a high level of customer service means you will have to break a sweat. You may have to happily redo or improve on an existing project in order to satisfy a good paying customer. This is what sets you apart from the pack.

If you are satisfied with the “status quo” then that’s okay too. Just don’t expect to have customers beat down your doors for work. At least the better customers will not.

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